Last updated: 24 August 2026
This Privacy Policy explains how Perfumes Off (“we”, “us”, “our”) collects, uses, shares and protects personal information when you visit our website, create an account, place an order or contact us.
Data controller: ASMAT MART LIMITED (trading as Perfumes Off)
Registered office: 33 Ashwood Road, Nuneaton, England, CV10 9AZ
Email: support@perfumeoff.co.uk
Telephone: +44 788 341 0802
Information we collect
- Identity and contact details, such as your name, billing and delivery address, email address and telephone number.
- Order and transaction details, including products purchased, order value, refunds and delivery status.
- Payment-related information. Payments are processed securely by providers such as Stripe and PayPal; we do not store your full card number.
- Account details and customer-service correspondence.
- Technical and usage data, such as IP address, browser, device, cookie identifiers, pages viewed and interaction with our website.
- Marketing preferences and information about how you respond to our emails or advertising.
How we use your information
- To process payments, fulfil orders, arrange delivery and manage returns or refunds.
- To create and manage customer accounts and provide customer support.
- To prevent fraud, protect our website and comply with legal, tax and accounting duties.
- To improve our website, products and customer experience through analytics.
- To send marketing where you have consented, or where otherwise permitted by law. You can unsubscribe at any time.
Our lawful bases
We process information where it is necessary to perform our contract with you, comply with a legal obligation, pursue legitimate interests such as fraud prevention and service improvement, or where you have given consent, including for optional marketing cookies and communications where required.
Who we share information with
We may share relevant information with trusted service providers that help us operate the store, including WordPress/WooCommerce and hosting providers, Stripe, PayPal, fraud-prevention services, couriers, email and customer-support providers, analytics and advertising platforms such as Meta, and professional advisers. We only share information needed for the service and require appropriate protection.
International transfers
Some providers may process information outside the UK. Where this happens, we use an appropriate legal safeguard, such as UK adequacy regulations or approved contractual protections, as applicable.
Cookies
We use essential cookies for functions such as the basket, checkout, security and account login. With your permission, we may also use analytics and advertising cookies. You can manage optional cookies through the cookie settings displayed on the website and through your browser. Disabling essential cookies may prevent parts of the store from working.
How long we keep information
We keep information only as long as necessary for the purposes described above and to meet applicable tax, accounting, fraud-prevention and legal obligations. Marketing information is kept until you unsubscribe, withdraw consent or it is no longer needed.
Your rights
Depending on the circumstances, you may have rights to access, correct, erase or restrict your information, object to certain processing, receive information in a portable format and withdraw consent. You also have the right to complain to the UK Information Commissioner’s Office (ICO). To exercise a right, contact support@perfumeoff.co.uk. We may need to verify your identity.
Security
We use reasonable technical and organisational measures to protect personal information. No online system is completely secure, but we review our safeguards and limit access to those who need it.
Children
Our store is not directed at children under 13, and we do not knowingly collect their personal information.
Changes and contact
We may update this policy when our services or legal obligations change. The latest version will be posted here. Questions or privacy requests can be sent to support@perfumeoff.co.uk.
